You’re no doubt familiar with the adage popularized by “Field of Dreams,” the classic baseball film starring Kevin Costner: “Build it, and they will come.” While that advice may work for building a baseball field, it doesn’t work in the cannabis industry (or any other highly competitive industry). That’s where a good cannabis dispensary marketing […]
As states increasingly move to legalize marijuana, new opportunities are opening up for brands and sellers to market cannabis to a wider audience. But as innovation in marijuana—from new products to distribution and growing practices—proliferates in states like Colorado, California and Washington where the drug is legal, that doesn’t mean tech and advertising platforms are open […]
