Monthly Archives: January 2020

advertising, branding, business plan, cannabis advertising, cannabis content, cannabis marketing, cannabis social media marketing, cbd, cbd business, cbd marketing, dispensary consulting, dispensary marketing, ecommerce, growing a cbd business, hemp marketing, hemp packaging

If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

Posted on by Alex Collins
18
Jan

If you clicked the link to the article from my post on LinkedIn, Facebook, or Medium, you probably got enticed by the clickbait-y headline. It might be cheesy, but there’s a reason why I chose to do it this way. I’ll explain more in just a second… Every business has a goal to increase revenue, […]

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advertising, award winning cannabis, cannabis advertising, cannabis consultant, cannabis design, cannabis event, cannabis influencer, cannabis legalization, cannabis marketing, cannabis packaging, cannabis social media marketing, cannabis travel, cbd, cbd business, cbd marketing, cbd oil, cbd retailer, consulting, dispensary, hemp marketing, hemp packaging

Marketing Beyond Materialism

Posted on by Alex Collins
12
Jan

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an increasing trend of young consumers valuing experience over objects. Marketing is an ever evolving practice of business. The world of marketing has & will change forever, because society & consumer behavior has & will change forever. It does us no […]

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advertising, branding, business plan, cannabis advertising, cannabis consultant, cannabis content, cannabis design, cannabis influencer, cannabis logo design, cannabis marketing, cannabis packaging, cannabis social media marketing, cbd, cbd business, cbd marketing, cbd package, cbd producers, cbd products, cbd retailer, cbd tincture, cbd wholesaler, consulting, dispensary, dispensary consulting, dispensary marketing, ecommerce, growing a cbd business, hemp marketing, hemp packaging, marijuana consultant, marijuana legalization, marijuana seo, marketing, Marketing Advice, marketing agency, marketing automation, packaging, search engine optimization, seo, social media marketing

What’s a Target Market? A Guide to Audience Positioning

Posted on by Alex Collins
07
Jan

Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]

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branding, marketing

The Best Cannabis Branding Examples We Found in 2020

Posted on by Alex Collins
top tools to brand your cannabis business + cannabis marketing ideas + cannabis branding ideas
06
Jan

Dispensaries are perhaps the most important legal means of distribution of marijuana today. This has caused a boom in dispensaries opening up their shops to excited smokers around The US. While there are a lot of great dispensaries to choose from, it can be hard to find the one that truly provides the right atmosphere for […]

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advertising, award winning cannabis, Blog, branding, business plan, cannabis advertising, cannabis consultant, cannabis marketing, cannabis news, cbd, cbd business, cbd marketing, cbd oil, cbd package, cbd producers, cbd products, cbd retailer, cbd tincture, cbd wholesaler, consulting, dispensary marketing, growing a cbd business, hemp marketing, hemp packaging, marijuana news, marketing, Marketing Advice, marketing agency, sales

Don’t Sell Commodities

Posted on by Alex Collins
06
Jan

Commodity vs. Product. What does each one mean & what’s the difference? Although often confused and sometimes used interchangeably, especially in the CBD space, the terms commodity and product are very, very different. A commodity is a raw material used to manufacture a finished good – think of CBD itself as the commodity. A product, […]

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