Author Archives: Alex Collins

The CBD Bust is Already Happening

It was predicted to be liquid gold. “The Green Rush” – a term coined ironically to mimic the gold rush that sparked mass migrations to California in 1848. The gold rush brought over 300,000 people to California in search of fortune. Some made it, but most left with shattered dreams. But history has ways of […]

If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

If you clicked the link to the article from my post on LinkedIn, Facebook, or Medium, you probably got enticed by the clickbait-y headline. It might be cheesy, but there’s a reason why I chose to do it this way. I’ll explain more in just a second… Every business has a goal to increase revenue, […]

Marketing Beyond Materialism

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an increasing trend of young consumers valuing experience over objects. Marketing is an ever evolving practice of business. The world of marketing has & will change forever, because society & consumer behavior has & will change forever. It does us no […]

What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]

The Best Cannabis Branding Examples We Found in 2020

top tools to brand your cannabis business + cannabis marketing ideas + cannabis branding ideas

Dispensaries are perhaps the most important legal means of distribution of marijuana today. This has caused a boom in dispensaries opening up their shops to excited smokers around The US. While there are a lot of great dispensaries to choose from, it can be hard to find the one that truly provides the right atmosphere for […]

Don’t Sell Commodities

Commodity vs. Product. What does each one mean & what’s the difference? Although often confused and sometimes used interchangeably, especially in the CBD space, the terms commodity and product are very, very different. A commodity is a raw material used to manufacture a finished good – think of CBD itself as the commodity. A product, […]

Banned on Facebook: The Cannabis Censorship Crisis on Social Media

It’s 8:00 in the morning. You’re just starting to get into work mode, and like the rest of us, begin by checking social media notifications. Only this time, you try logging into Instagram, when a new notification has popped up. Your account has been disabled. One day in late April, Larry Serbin logged into Facebook […]

Kushy Punch Caught Making Illegal Cannabis Products

California state officials confiscated these Kushy Punch vape cartridges in their investigation of the company’s unlicensed Canoga Park facility. (Courtesy of CA Dept. of Consumer Affairs)California has a troubling new wrinkle in the vaping story rocking the nation. Acting on a tip, state officials raided a warehouse in Canoga Park and discovered an illegal manufacturing […]