Category Archives: award winning cannabis

advertising, award winning cannabis, cannabis advertising, cannabis consultant, cannabis design, cannabis event, cannabis influencer, cannabis legalization, cannabis marketing, cannabis packaging, cannabis social media marketing, cannabis travel, cbd, cbd business, cbd marketing, cbd oil, cbd retailer, consulting, dispensary, hemp marketing, hemp packaging

Marketing Beyond Materialism

Posted on by Alex Collins
12
Jan

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an increasing trend of young consumers valuing experience over objects. Marketing is an ever evolving practice of business. The world of marketing has & will change forever, because society & consumer behavior has & will change forever. It does us no […]

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Don’t Sell Commodities

Posted on by Alex Collins
06
Jan

Commodity vs. Product. What does each one mean & what’s the difference? Although often confused and sometimes used interchangeably, especially in the CBD space, the terms commodity and product are very, very different. A commodity is a raw material used to manufacture a finished good – think of CBD itself as the commodity. A product, […]

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Elements of Successful Branding in the Cannabis Industry

Posted on by Alex Collins
04
Sep

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

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More Farmers are Switching to Hemp as the CBD Industry Blooms

Posted on by Alex Collins
20
Jul

Pot’s cousin won’t get you high but is rich in highly sought-after cannabidiol. Mention legal cannabis, and many people think of the weed stores that have sprung up in Boston, Denver, Seattle, and other major U.S. cities. Inside, infused brownies and vape pens are sold next to branded joints and neatly packaged bags of marijuana presented […]

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Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry

Posted on by Alex Collins
08
Jul

Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]

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