A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an increasing trend of young consumers valuing experience over objects. Marketing is an ever evolving practice of business. The world of marketing has & will change forever, because society & consumer behavior has & will change forever. It does us no […]
Category Archives: award winning cannabis
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Don’t Sell Commodities
Commodity vs. Product. What does each one mean & what’s the difference? Although often confused and sometimes used interchangeably, especially in the CBD space, the terms commodity and product are very, very different. A commodity is a raw material used to manufacture a finished good – think of CBD itself as the commodity. A product, […]
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Elements of Successful Branding in the Cannabis Industry
Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]
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More Farmers are Switching to Hemp as the CBD Industry Blooms
Pot’s cousin won’t get you high but is rich in highly sought-after cannabidiol. Mention legal cannabis, and many people think of the weed stores that have sprung up in Boston, Denver, Seattle, and other major U.S. cities. Inside, infused brownies and vape pens are sold next to branded joints and neatly packaged bags of marijuana presented […]
CANNABIS 101 What Is CBN and What Are the Benefits of This Cannabinoid? Do you remember the first time you heard about CBD? Remember how the national opinion of cannabis changed drastically once we gained knowledge of its non-intoxicating compounds? And who could forget how this discovery impacted the lives of children suffering from seizures and patients with chronic […]
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Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry
Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]
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HIGHTIMES Cannabis Cup Bay Area & The Future of the Cannabis Industry
Last weekend, my team & I trekked to the Bay Area to smoke some dank weed, meet some cool people, & gain a little insight on what the future might hold for cannabis & consumers. Terpenes were hot on the list. On the west coast, & California especially, the taste of cannabis is everything. From […]