Category Archives: business plan

If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

If you clicked the link to the article from my post on LinkedIn, Facebook, or Medium, you probably got enticed by the clickbait-y headline. It might be cheesy, but there’s a reason why I chose to do it this way. I’ll explain more in just a second… Every business has a goal to increase revenue, […]

What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]

Don’t Sell Commodities

Commodity vs. Product. What does each one mean & what’s the difference? Although often confused and sometimes used interchangeably, especially in the CBD space, the terms commodity and product are very, very different. A commodity is a raw material used to manufacture a finished good – think of CBD itself as the commodity. A product, […]

Elements of Successful Branding in the Cannabis Industry

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

Open a Dispensary in Guam – Guam Cannabis Consultants

SUMMARY OF MARIJUANA LAWS In 2014 the US island territory of Guam passed Proposal 14A, a medical marijuana law referred by the legislature to voters. The law, known as the “Joaquin (KC) Concepcion II Compassionate Cannabis Use Act”, allows qualifying patients to cultivate and possess a three-month supply of cannabis. In 2016 and 2018, additional […]

Making Money in the Legal Marijuana Business

The recreational marijuana business is all the rage now and is expected to grow as it becomes legal in more and more states. This means there is a lot of opportunity to make money in the (potentially billion dollar) cannabis industry. Especially now, as it’s still in its infancy. So how can you get in […]

The Ultimate Step-by-Step Guide to Opening a Cannabis Store in Oregon

With the advent of legal recreational marijuana use in Oregon in 2015, there’s been an ever-growing interest in capitalizing on the industry and opening a dispensary. But with the legalization came hefty regulations on growers and sellers, meaning there are a lot of hoops to jump through and boxes to tick before you can ever […]