Category Archives: cannabis influencer

Marketing Beyond Materialism

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an increasing trend of young consumers valuing experience over objects. Marketing is an ever evolving practice of business. The world of marketing has & will change forever, because society & consumer behavior has & will change forever. It does us no […]

What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]

Banned on Facebook: The Cannabis Censorship Crisis on Social Media

It’s 8:00 in the morning. You’re just starting to get into work mode, and like the rest of us, begin by checking social media notifications. Only this time, you try logging into Instagram, when a new notification has popped up. Your account has been disabled. One day in late April, Larry Serbin logged into Facebook […]

Marketing Your Cannabis or CBD Brand in 2020

Here at Sapling, we’ve been hard at work, quietly keeping our heads down, & supporting brands growing in the cannabis space. It’s been a crazy year for us, as the 2018 Farm Bill passed & flooded the industry with thousands of new brands, products, & consumers. With such an influx of new & exciting companies […]

Elements of Successful Branding in the Cannabis Industry

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

More Farmers are Switching to Hemp as the CBD Industry Blooms

Pot’s cousin won’t get you high but is rich in highly sought-after cannabidiol. Mention legal cannabis, and many people think of the weed stores that have sprung up in Boston, Denver, Seattle, and other major U.S. cities. Inside, infused brownies and vape pens are sold next to branded joints and neatly packaged bags of marijuana presented […]

HIGHTIMES Cannabis Cup / A Day in the Life of Sapling: A 420 Marketing Agency

Making Money in the Legal Marijuana Business

The recreational marijuana business is all the rage now and is expected to grow as it becomes legal in more and more states. This means there is a lot of opportunity to make money in the (potentially billion dollar) cannabis industry. Especially now, as it’s still in its infancy. So how can you get in […]

6 of the Dopest Cannabis Influencers in 2019

Every industry has its own influencers. There are beauty influencers, wellness influencers – and weed influencers. Weed influencers use social media to post about anything weed related. Sometimes that’s reviewing specific strains or products, recommending stores in their areas to get products from, or reviewing equipment or edibles. Here’s our curated list from the Sapling […]