Category Archives: cannabis marketing

advertising, branding, business plan, cannabis advertising, cannabis content, cannabis marketing, cannabis social media marketing, cbd, cbd business, cbd marketing, dispensary consulting, dispensary marketing, ecommerce, growing a cbd business, hemp marketing, hemp packaging

If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

Posted on by Alex Collins
18
Jan

If you clicked the link to the article from my post on LinkedIn, Facebook, or Medium, you probably got enticed by the clickbait-y headline. It might be cheesy, but there’s a reason why I chose to do it this way. I’ll explain more in just a second… Every business has a goal to increase revenue, […]

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Marketing Beyond Materialism

Posted on by Alex Collins
12
Jan

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an increasing trend of young consumers valuing experience over objects. Marketing is an ever evolving practice of business. The world of marketing has & will change forever, because society & consumer behavior has & will change forever. It does us no […]

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What’s a Target Market? A Guide to Audience Positioning

Posted on by Alex Collins
07
Jan

Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]

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Don’t Sell Commodities

Posted on by Alex Collins
06
Jan

Commodity vs. Product. What does each one mean & what’s the difference? Although often confused and sometimes used interchangeably, especially in the CBD space, the terms commodity and product are very, very different. A commodity is a raw material used to manufacture a finished good – think of CBD itself as the commodity. A product, […]

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cannabis advertising, cannabis consultant, cannabis content, cannabis influencer, cannabis marketing, cannabis social media marketing, cbd business, cbd marketing, dispensary marketing, growing a cbd business, hemp marketing, local search, marketing, social media marketing

Banned on Facebook: The Cannabis Censorship Crisis on Social Media

Posted on by Alex Collins
03
Dec

It’s 8:00 in the morning. You’re just starting to get into work mode, and like the rest of us, begin by checking social media notifications. Only this time, you try logging into Instagram, when a new notification has popped up. Your account has been disabled. One day in late April, Larry Serbin logged into Facebook […]

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branding, cannabis consultant, cannabis influencer, cannabis legalization, cannabis marketing, cbd business, cbd marketing, consulting, dispensary, dispensary marketing, ecommerce, growing a cbd business, hemp marketing, influencer, marketing agency

Marketing Your Cannabis or CBD Brand in 2020

Posted on by Alex Collins
04
Oct

Here at Sapling, we’ve been hard at work, quietly keeping our heads down, & supporting brands growing in the cannabis space. It’s been a crazy year for us, as the 2018 Farm Bill passed & flooded the industry with thousands of new brands, products, & consumers. With such an influx of new & exciting companies […]

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cannabis marketing, cbd business, cbd marketing, cbd retailer, cbd wholesaler, dispensary marketing, ecommerce, growing a cbd business, marijuana seo, marketing, Marketing Advice, marketing agency, search engine optimization, seo

10 Quick (& FREE) Hacks to Rank Your Cannabis or CBD Brand on Google

Posted on by Alex Collins
16
Sep

Money can’t buy Google rank, but with a little time, and killer content & strategy, you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank. Improve your website’s user experience. According to a study on ranking factors by SEMrush, the […]

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Elements of Successful Branding in the Cannabis Industry

Posted on by Alex Collins
04
Sep

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

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