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Delta 8

Federally Legal THC? – The Rise of Delta 8

Earlier this year, before a pandemic and chaos hit us all, I wrote an article [...]

31
Jul

cbd hemp Uncategorized

The CBD Bust is Already Happening

It was predicted to be liquid gold. “The Green Rush” – a term coined ironically [...]

08
Feb

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If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

If you clicked the link to the article from my post on LinkedIn, Facebook, or [...]

18
Jan

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Marketing Beyond Materialism

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an [...]

12
Jan

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What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation [...]

07
Jan

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Don’t Sell Commodities

Posted on January 6, 2020January 6, 2020 by Alex Collins

06
Jan

Commodity vs. Product. What does each one mean & what’s the difference? Although often confused and sometimes used interchangeably, especially in the CBD space, the terms commodity and product are very, very different. A commodity is a raw material used to manufacture a finished good – think of CBD itself as the commodity. A product, […]

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Kushy Punch Caught Making Illegal Cannabis Products

Posted on October 5, 2019October 5, 2019 by Alex Collins

05
Oct

California state officials confiscated these Kushy Punch vape cartridges in their investigation of the company’s unlicensed Canoga Park facility. (Courtesy of CA Dept. of Consumer Affairs)California has a troubling new wrinkle in the vaping story rocking the nation. Acting on a tip, state officials raided a warehouse in Canoga Park and discovered an illegal manufacturing […]

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Paid Advertising in the Cannabis Industry: Stop Getting Shut Down & Start Selling.

Posted on September 23, 2019September 23, 2019 by Alex Collins

23
Sep

Launching and running a successful business in the cannabis industry is no easy task, but it is possible. In this article, we’ll take a look at some common hurdles you may experience when marketing your brand via Facebook in a highly regulated industry and how to avoid them. Advertising Barriers for Cannabis-Related Products & Services […]

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Open a Dispensary in Guam – Guam Cannabis Consultants

Posted on August 31, 2019August 31, 2019 by Alex Collins

31
Aug

SUMMARY OF MARIJUANA LAWS In 2014 the US island territory of Guam passed Proposal 14A, a medical marijuana law referred by the legislature to voters. The law, known as the “Joaquin (KC) Concepcion II Compassionate Cannabis Use Act”, allows qualifying patients to cultivate and possess a three-month supply of cannabis. In 2016 and 2018, additional […]

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Brand Positioning: Why Niche Cannabis Brands are Poised for Success

Posted on August 14, 2019August 14, 2019 by Alex Collins

14
Aug

Make no mistake about it, the cannabis industry is on fire.

A few emerging cannabis entrepreneurs are finding niche markets to position their cannabis & CBD brands.

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Targeting Search Terms in the Cannabis Industry: What Dispensaries & Brands Should Know

Posted on August 5, 2019August 5, 2019 by Alex Collins

05
Aug

As medical and recreational cannabis continues to grow and legislation efforts expand throughout the United States, competition in the marketplace is growing at an unbelievable pace. While dispensaries still face plenty of regulations and challenges, the good news is that powerful marketing strategies can still be utilized. One such tactic, search engine optimization (SEO), is particularly powerful for […]

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What Does the Future of the CBD Industry Look Like?

Posted on July 30, 2019 by Alex Collins

30
Jul

Following the passage of the Farm Bill and its legalization of hemp cultivation, the market for CBD products in the United States is growing at a breakneck pace. The huge expansion that the industry has seen in recent months, though, can make it easy to forget that the Farm Bill wasn’t the end of the […]

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FDA Warns CBD Companies: Stop Making Health Claims

Posted on July 25, 2019July 25, 2019 by Alex Collins

25
Jul

America’s booming CBD market received a cold splash of reality this week when the US Food and Drug Administration (FDA) issued a letter to Curaleaf, a major US cannabis and CBD brand, warning that some of its product marketing violates the Federal Food, Drug, and Cosmetic Act. Reaction from vendors and investors was swift and harsh. Within 24 hours […]

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More Farmers are Switching to Hemp as the CBD Industry Blooms

Posted on July 20, 2019July 20, 2019 by Alex Collins

20
Jul

Pot’s cousin won’t get you high but is rich in highly sought-after cannabidiol. Mention legal cannabis, and many people think of the weed stores that have sprung up in Boston, Denver, Seattle, and other major U.S. cities. Inside, infused brownies and vape pens are sold next to branded joints and neatly packaged bags of marijuana presented […]

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HIGHTIMES Cannabis Cup / A Day in the Life of Sapling: A 420 Marketing Agency

Posted on July 15, 2019July 15, 2019 by Alex Collins

15
Jul

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Federally Legal THC? – The Rise of Delta 8

The CBD Bust is Already Happening

If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

Marketing Beyond Materialism

What’s a Target Market? A Guide to Audience Positioning

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