If you clicked the link to the article from my post on LinkedIn, Facebook, or Medium, you probably got enticed by the clickbait-y headline. It might be cheesy, but there’s a reason why I chose to do it this way. I’ll explain more in just a second… Every business has a goal to increase revenue, […]
Category Archives: cannabis social media marketing
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Marketing Beyond Materialism
A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an increasing trend of young consumers valuing experience over objects. Marketing is an ever evolving practice of business. The world of marketing has & will change forever, because society & consumer behavior has & will change forever. It does us no […]
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What’s a Target Market? A Guide to Audience Positioning
Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]
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Banned on Facebook: The Cannabis Censorship Crisis on Social Media
It’s 8:00 in the morning. You’re just starting to get into work mode, and like the rest of us, begin by checking social media notifications. Only this time, you try logging into Instagram, when a new notification has popped up. Your account has been disabled. One day in late April, Larry Serbin logged into Facebook […]
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Automate the Boring Sh*t
You know what I really hate? Spending chunks of my day on bullshit tasks when I could be doing more important & fulfilling work, like rolling a one ounce joint. If you’re like me, you can’t really justify paying someone $15/hr to write cute instagram captions & input new contacts into every system we use […]