Category Archives: cannabis social media marketing

advertising, branding, business plan, cannabis advertising, cannabis content, cannabis marketing, cannabis social media marketing, cbd, cbd business, cbd marketing, dispensary consulting, dispensary marketing, ecommerce, growing a cbd business, hemp marketing, hemp packaging

If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

Posted on by Alex Collins
18
Jan

If you clicked the link to the article from my post on LinkedIn, Facebook, or Medium, you probably got enticed by the clickbait-y headline. It might be cheesy, but there’s a reason why I chose to do it this way. I’ll explain more in just a second… Every business has a goal to increase revenue, […]

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Marketing Beyond Materialism

Posted on by Alex Collins
12
Jan

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an increasing trend of young consumers valuing experience over objects. Marketing is an ever evolving practice of business. The world of marketing has & will change forever, because society & consumer behavior has & will change forever. It does us no […]

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What’s a Target Market? A Guide to Audience Positioning

Posted on by Alex Collins
07
Jan

Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]

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cannabis advertising, cannabis consultant, cannabis content, cannabis influencer, cannabis marketing, cannabis social media marketing, cbd business, cbd marketing, dispensary marketing, growing a cbd business, hemp marketing, local search, marketing, social media marketing

Banned on Facebook: The Cannabis Censorship Crisis on Social Media

Posted on by Alex Collins
03
Dec

It’s 8:00 in the morning. You’re just starting to get into work mode, and like the rest of us, begin by checking social media notifications. Only this time, you try logging into Instagram, when a new notification has popped up. Your account has been disabled. One day in late April, Larry Serbin logged into Facebook […]

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