Category Archives: cbd package

What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]

Don’t Sell Commodities

Commodity vs. Product. What does each one mean & what’s the difference? Although often confused and sometimes used interchangeably, especially in the CBD space, the terms commodity and product are very, very different. A commodity is a raw material used to manufacture a finished good – think of CBD itself as the commodity. A product, […]

Elements of Successful Branding in the Cannabis Industry

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

Open a Dispensary in Guam – Guam Cannabis Consultants

SUMMARY OF MARIJUANA LAWS In 2014 the US island territory of Guam passed Proposal 14A, a medical marijuana law referred by the legislature to voters. The law, known as the “Joaquin (KC) Concepcion II Compassionate Cannabis Use Act”, allows qualifying patients to cultivate and possess a three-month supply of cannabis. In 2016 and 2018, additional […]

CBD Infused Food Products Ruled Illegal in Washington State

Washington state Ag Department officials recently clarified that hemp-derived CBD is not allowed as a food additive. In a rules update posted this month to the Washington State Department of Agriculture (WSDA) website, state officials have clarified that hemp-derived CBD is not allowed as a food ingredient or additive. The clarification comes as hemp entrepreneurs […]

Facebook is cracking down on CBD & Cannabis Ads as the Industry Booms

facebook bans cbd advertising

The social media giant doesn’t let you promote posts featuring CBD — and now there’s a lawsuit.

Beginners’ Guide To CBD Products: Cannabidiol Oil, CBD Gummies, CBD Vape Liquide, CBD Pain Cream, CBD For Pets

If you have been looking for a natural treatment with CBD, you may have seen a huge number of various hemp CBD products available today.  While it is certainly not a bad thing in itself, and is, in fact, a confirmation of the therapeutic benefits of hemp CBD, the abundance of choice can make one’s […]

Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry

Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]

What You Need to Know about CBD Marketing

Health-minded entrepreneurs & nutritional conglomerates everywhere are trying to cash in on a new health fad in town, and it’s called CBD. Yes, it comes from marijuana. No, it won’t get you high. And yes, it’s infusing its way into everything. The CBD craze has taken over my neighborhood, and it’s not stopping there. Carl’s […]