Category Archives: cbd retailer

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Marketing Beyond Materialism

Posted on by Alex Collins
12
Jan

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an increasing trend of young consumers valuing experience over objects. Marketing is an ever evolving practice of business. The world of marketing has & will change forever, because society & consumer behavior has & will change forever. It does us no […]

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What’s a Target Market? A Guide to Audience Positioning

Posted on by Alex Collins
07
Jan

Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]

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Don’t Sell Commodities

Posted on by Alex Collins
06
Jan

Commodity vs. Product. What does each one mean & what’s the difference? Although often confused and sometimes used interchangeably, especially in the CBD space, the terms commodity and product are very, very different. A commodity is a raw material used to manufacture a finished good – think of CBD itself as the commodity. A product, […]

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10 Quick (& FREE) Hacks to Rank Your Cannabis or CBD Brand on Google

Posted on by Alex Collins
16
Sep

Money can’t buy Google rank, but with a little time, and killer content & strategy, you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank. Improve your website’s user experience. According to a study on ranking factors by SEMrush, the […]

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Elements of Successful Branding in the Cannabis Industry

Posted on by Alex Collins
04
Sep

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

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Open a Dispensary in Guam – Guam Cannabis Consultants

Posted on by Alex Collins
31
Aug

SUMMARY OF MARIJUANA LAWS In 2014 the US island territory of Guam passed Proposal 14A, a medical marijuana law referred by the legislature to voters. The law, known as the “Joaquin (KC) Concepcion II Compassionate Cannabis Use Act”, allows qualifying patients to cultivate and possess a three-month supply of cannabis. In 2016 and 2018, additional […]

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CBD Infused Food Products Ruled Illegal in Washington State

Posted on by Alex Collins
16
Aug

Washington state Ag Department officials recently clarified that hemp-derived CBD is not allowed as a food additive. In a rules update posted this month to the Washington State Department of Agriculture (WSDA) website, state officials have clarified that hemp-derived CBD is not allowed as a food ingredient or additive. The clarification comes as hemp entrepreneurs […]

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