A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an increasing trend of young consumers valuing experience over objects. Marketing is an ever evolving practice of business. The world of marketing has & will change forever, because society & consumer behavior has & will change forever. It does us no […]
Category Archives: cbd retailer
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What’s a Target Market? A Guide to Audience Positioning
Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]
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Don’t Sell Commodities
Commodity vs. Product. What does each one mean & what’s the difference? Although often confused and sometimes used interchangeably, especially in the CBD space, the terms commodity and product are very, very different. A commodity is a raw material used to manufacture a finished good – think of CBD itself as the commodity. A product, […]
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Paid Advertising in the Cannabis Industry: Stop Getting Shut Down & Start Selling.
Launching and running a successful business in the cannabis industry is no easy task, but it is possible. In this article, we’ll take a look at some common hurdles you may experience when marketing your brand via Facebook in a highly regulated industry and how to avoid them. Advertising Barriers for Cannabis-Related Products & Services […]
Money can’t buy Google rank, but with a little time, and killer content & strategy, you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank. Improve your website’s user experience. According to a study on ranking factors by SEMrush, the […]
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Elements of Successful Branding in the Cannabis Industry
Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]
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Open a Dispensary in Guam – Guam Cannabis Consultants
SUMMARY OF MARIJUANA LAWS In 2014 the US island territory of Guam passed Proposal 14A, a medical marijuana law referred by the legislature to voters. The law, known as the “Joaquin (KC) Concepcion II Compassionate Cannabis Use Act”, allows qualifying patients to cultivate and possess a three-month supply of cannabis. In 2016 and 2018, additional […]
Washington state Ag Department officials recently clarified that hemp-derived CBD is not allowed as a food additive. In a rules update posted this month to the Washington State Department of Agriculture (WSDA) website, state officials have clarified that hemp-derived CBD is not allowed as a food ingredient or additive. The clarification comes as hemp entrepreneurs […]
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Brand Positioning: Why Niche Cannabis Brands are Poised for Success
Make no mistake about it, the cannabis industry is on fire.
A few emerging cannabis entrepreneurs are finding niche markets to position their cannabis & CBD brands.
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Targeting Search Terms in the Cannabis Industry: What Dispensaries & Brands Should Know
As medical and recreational cannabis continues to grow and legislation efforts expand throughout the United States, competition in the marketplace is growing at an unbelievable pace. While dispensaries still face plenty of regulations and challenges, the good news is that powerful marketing strategies can still be utilized. One such tactic, search engine optimization (SEO), is particularly powerful for […]
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