Category Archives: cbd

The CBD Bust is Already Happening

It was predicted to be liquid gold. “The Green Rush” – a term coined ironically to mimic the gold rush that sparked mass migrations to California in 1848. The gold rush brought over 300,000 people to California in search of fortune. Some made it, but most left with shattered dreams. But history has ways of […]

If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

If you clicked the link to the article from my post on LinkedIn, Facebook, or Medium, you probably got enticed by the clickbait-y headline. It might be cheesy, but there’s a reason why I chose to do it this way. I’ll explain more in just a second… Every business has a goal to increase revenue, […]

Marketing Beyond Materialism

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an increasing trend of young consumers valuing experience over objects. Marketing is an ever evolving practice of business. The world of marketing has & will change forever, because society & consumer behavior has & will change forever. It does us no […]

What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]

Don’t Sell Commodities

Commodity vs. Product. What does each one mean & what’s the difference? Although often confused and sometimes used interchangeably, especially in the CBD space, the terms commodity and product are very, very different. A commodity is a raw material used to manufacture a finished good – think of CBD itself as the commodity. A product, […]

Elements of Successful Branding in the Cannabis Industry

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

CBD Infused Food Products Ruled Illegal in Washington State

Washington state Ag Department officials recently clarified that hemp-derived CBD is not allowed as a food additive. In a rules update posted this month to the Washington State Department of Agriculture (WSDA) website, state officials have clarified that hemp-derived CBD is not allowed as a food ingredient or additive. The clarification comes as hemp entrepreneurs […]