Make no mistake about it, the cannabis industry is on fire.
A few emerging cannabis entrepreneurs are finding niche markets to position their cannabis & CBD brands.
As medical and recreational cannabis continues to grow and legislation efforts expand throughout the United States, competition in the marketplace is growing at an unbelievable pace. While dispensaries still face plenty of regulations and challenges, the good news is that powerful marketing strategies can still be utilized. One such tactic, search engine optimization (SEO), is particularly powerful for […]
CANNABIS 101 What Is CBN and What Are the Benefits of This Cannabinoid? Do you remember the first time you heard about CBD? Remember how the national opinion of cannabis changed drastically once we gained knowledge of its non-intoxicating compounds? And who could forget how this discovery impacted the lives of children suffering from seizures and patients with chronic […]
The recreational marijuana business is all the rage now and is expected to grow as it becomes legal in more and more states. This means there is a lot of opportunity to make money in the (potentially billion dollar) cannabis industry. Especially now, as it’s still in its infancy. So how can you get in […]
Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]
Last weekend, my team & I trekked to the Bay Area to smoke some dank weed, meet some cool people, & gain a little insight on what the future might hold for cannabis & consumers. Terpenes were hot on the list. On the west coast, & California especially, the taste of cannabis is everything. From […]
Every industry has its own influencers. There are beauty influencers, wellness influencers – and weed influencers. Weed influencers use social media to post about anything weed related. Sometimes that’s reviewing specific strains or products, recommending stores in their areas to get products from, or reviewing equipment or edibles. Here’s our curated list from the Sapling […]
With the advent of legal recreational marijuana use in Oregon in 2015, there’s been an ever-growing interest in capitalizing on the industry and opening a dispensary. But with the legalization came hefty regulations on growers and sellers, meaning there are a lot of hoops to jump through and boxes to tick before you can ever […]