Category Archives: ecommerce

If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

If you clicked the link to the article from my post on LinkedIn, Facebook, or Medium, you probably got enticed by the clickbait-y headline. It might be cheesy, but there’s a reason why I chose to do it this way. I’ll explain more in just a second… Every business has a goal to increase revenue, […]

What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]

Marketing Your Cannabis or CBD Brand in 2020

Here at Sapling, we’ve been hard at work, quietly keeping our heads down, & supporting brands growing in the cannabis space. It’s been a crazy year for us, as the 2018 Farm Bill passed & flooded the industry with thousands of new brands, products, & consumers. With such an influx of new & exciting companies […]

10 Quick (& FREE) Hacks to Rank Your Cannabis or CBD Brand on Google

Money can’t buy Google rank, but with a little time, and killer content & strategy, you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank. Improve your website’s user experience. According to a study on ranking factors by SEMrush, the […]

Facebook is cracking down on CBD & Cannabis Ads as the Industry Booms

facebook bans cbd advertising

The social media giant doesn’t let you promote posts featuring CBD — and now there’s a lawsuit.

Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry

Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]

Big E-Commerce is Shutting Down CBD Merchants & This is a Serious Problem.

Many of the most popular website building platforms (Content Management Systems) are banning CBD products from being sold, & shutting down merchant accounts that sell CBD or hemp products. We can tell you all about it – or you can ask all our clients who we’ve migrated from Shopify to Woo. We’ve seen in hundreds […]