Category Archives: local search

Banned on Facebook: The Cannabis Censorship Crisis on Social Media

It’s 8:00 in the morning. You’re just starting to get into work mode, and like the rest of us, begin by checking social media notifications. Only this time, you try logging into Instagram, when a new notification has popped up. Your account has been disabled. One day in late April, Larry Serbin logged into Facebook […]

Elements of Successful Branding in the Cannabis Industry

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry

Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]

While Mainstream Social Media Platforms Block Cannabis Advertising, this Channel Remains a Closely Guarded Secret

The Cannabis SEO Principle As more & more CBD & cannabis companies enter the market, most of them are left scratching their heads as they experience social media bans, no available advertising outlets, & a slew of marketing headaches. Fortunately, there’s a largely untapped market, that if used correctly, can mean capturing a huge market […]

Most Effective SEO Strategies for a Cannabis or CBD Retailer

weed photography

In the cannabis industries’ hyper competitive market, a regular, well-designed and informative website is not enough to beat the competition. That being said, putting together effective cannabis SEO strategies for a dispensary is not easy. Leading the competition and expanding your reach on the web, using effective and consistent search engine optimization – that’s what […]

Cannabis Retailers are Ditching Digital, Turning to Traditional Marketing Methods

Cannabis companies, faced with strict regulations from popular social platforms like Facebook, Instagram, & Snapchat are now looking to traditional marketing methods like events and merchandise to market themselves to new audiences. Facebook and Google have approached cannabis companies the way it has the alcohol industry by banning paid promotions, & even going so far […]

How to use Instagram & Social Media for Your Dispensary or Cannabis Business

Does your dispensary marketing plan include a proven process on how to market your dispensary on Instagram and drive sales? By now it’s well-known that Instagram can help your cannabis business connect with prospective customers at each phase of the customer journey. Instagram marketing for dispensaries is a no-brainer. This platform is arguably the number 1 discovery engine for cannabis brands, marijuana dispensaries, […]

Local SEO for Dispensaries: How to show up in local search as a cannabis business

market your cbd products

DISPENSARY SEO AND WEB DESIGN No market can thrive without a strong ecommerce presence. It is incumbent on any businessto optimize the buying experience. To succeed, the product, price and purchase ability mustbe placed in front of the customer so that the decision to buy is both swift and actionable. Simply put, the success of […]