Category Archives: marijuana consultant

What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]

Elements of Successful Branding in the Cannabis Industry

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

Open a Dispensary in Guam – Guam Cannabis Consultants

SUMMARY OF MARIJUANA LAWS In 2014 the US island territory of Guam passed Proposal 14A, a medical marijuana law referred by the legislature to voters. The law, known as the “Joaquin (KC) Concepcion II Compassionate Cannabis Use Act”, allows qualifying patients to cultivate and possess a three-month supply of cannabis. In 2016 and 2018, additional […]

HIGHTIMES Cannabis Cup / A Day in the Life of Sapling: A 420 Marketing Agency

Facebook is cracking down on CBD & Cannabis Ads as the Industry Booms

facebook bans cbd advertising

The social media giant doesn’t let you promote posts featuring CBD — and now there’s a lawsuit.

Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry

Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]

The Ultimate Step-by-Step Guide to Opening a Cannabis Store in Oregon

With the advent of legal recreational marijuana use in Oregon in 2015, there’s been an ever-growing interest in capitalizing on the industry and opening a dispensary. But with the legalization came hefty regulations on growers and sellers, meaning there are a lot of hoops to jump through and boxes to tick before you can ever […]

While Mainstream Social Media Platforms Block Cannabis Advertising, this Channel Remains a Closely Guarded Secret

The Cannabis SEO Principle As more & more CBD & cannabis companies enter the market, most of them are left scratching their heads as they experience social media bans, no available advertising outlets, & a slew of marketing headaches. Fortunately, there’s a largely untapped market, that if used correctly, can mean capturing a huge market […]