Category Archives: Marketing Advice

What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]

Don’t Sell Commodities

Commodity vs. Product. What does each one mean & what’s the difference? Although often confused and sometimes used interchangeably, especially in the CBD space, the terms commodity and product are very, very different. A commodity is a raw material used to manufacture a finished good – think of CBD itself as the commodity. A product, […]

10 Quick (& FREE) Hacks to Rank Your Cannabis or CBD Brand on Google

Money can’t buy Google rank, but with a little time, and killer content & strategy, you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank. Improve your website’s user experience. According to a study on ranking factors by SEMrush, the […]

Elements of Successful Branding in the Cannabis Industry

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

Facebook is cracking down on CBD & Cannabis Ads as the Industry Booms

facebook bans cbd advertising

The social media giant doesn’t let you promote posts featuring CBD — and now there’s a lawsuit.

Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry

Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]

Advertising CBD Products: What Options are Available to Use?

So you’ve spent countless hours building your CBD brand, sourcing products, developing formulas, & designing a website. There’s only one issue: How do you advertise your products to consumers? In this article, I’m going to teach you the current best online methods to advertise CBD products. Despite widespread legalization and projections on par with the dot-com […]