Category Archives: Marketing Advice

Most Effective SEO Strategies for a Cannabis or CBD Retailer

weed photography

In the cannabis industries’ hyper competitive market, a regular, well-designed and informative website is not enough to beat the competition. That being said, putting together effective cannabis SEO strategies for a dispensary is not easy. Leading the competition and expanding your reach on the web, using effective and consistent search engine optimization – that’s what […]

9 Tips to Make Your CBD E-Commerce Business Thrive

facebook bans cbd advertising

The passage of the $867 billion farm bill opens up an entirely new industry. There are tons of new avenues for CBD products to be sold- the biggest & most promising being ecommerce. The passage of the 2019 Farm Bill is good news because it provides a strong safety net for farmers and ranchers, who […]

How to Create an Effective Marketing Plan for Your Cannabis or CBD Company

There has never been a more exciting time to launch a cannabis retail business. While explosive growth of the industry continues to motivate many entrepreneurs to enter the retail cannabis space, owners must be prepared to fulfill licensing requirements, find property, seek investment, recruit talent, and address the daily needs of the business. Here’s how […]

Cannabis Retailers are Ditching Digital, Turning to Traditional Marketing Methods

Cannabis companies, faced with strict regulations from popular social platforms like Facebook, Instagram, & Snapchat are now looking to traditional marketing methods like events and merchandise to market themselves to new audiences. Facebook and Google have approached cannabis companies the way it has the alcohol industry by banning paid promotions, & even going so far […]

How to use Instagram & Social Media for Your Dispensary or Cannabis Business

Does your dispensary marketing plan include a proven process on how to market your dispensary on Instagram and drive sales? By now it’s well-known that Instagram can help your cannabis business connect with prospective customers at each phase of the customer journey. Instagram marketing for dispensaries is a no-brainer. This platform is arguably the number 1 discovery engine for cannabis brands, marijuana dispensaries, […]

Dispensary & CBD Company Marketing Tactics That Work

Changes in the cannabis industry are occurring at light speed, and perhaps none so fast as in the marketing space. Remember when cannabis ads showed up in our social media feeds, and then, in what seemed like five minutes later, Facebook/Instagram and Google/YouTube began shutting companies down for posting them? The very nature of marketing is […]

The Ultimate Dispensary Marketing Guide

Build your business’ Dispensary Marketing Strategy. 01. Attract Market Your Dispensary Getting Started: Make Sure Your Dispensary Is Market-Ready You’re no doubt familiar with the adage popularized by “Field of Dreams,” the classic baseball film starring Kevin Costner: “Build it, and they will come.” While that advice may work for building a baseball field, it doesn’t […]

West Hollywood Approves Cannabis Cafes And Consumption Lounges To Open In 2019.

And you know that the IRS will surely be interested in auditing these businesses! After spending more than seven months screening over 300 applicants, the city of West Hollywood, California released the names of businesses approved to have actual eateries, lounges, and cafes that allow smoking, vaping, and/or munching on edibles and weed-infused food. There […]

Digital Marketing for Dispensaries

how to start a dispensary in 2019

You’re no doubt familiar with the adage popularized by “Field of Dreams,” the classic baseball film starring Kevin Costner: “Build it, and they will come.” While that advice may work for building a baseball field, it doesn’t work in the cannabis industry (or any other highly competitive industry). That’s where a good cannabis dispensary marketing […]