Category Archives: marketing

FDA Warns CBD Companies: Stop Making Health Claims

America’s booming CBD market received a cold splash of reality this week when the US Food and Drug Administration (FDA) issued a letter to Curaleaf, a major US cannabis and CBD brand, warning that some of its product marketing violates the Federal Food, Drug, and Cosmetic Act. Reaction from vendors and investors was swift and harsh. Within 24 hours […]

HIGHTIMES Cannabis Cup / A Day in the Life of Sapling: A 420 Marketing Agency

Facebook is cracking down on CBD & Cannabis Ads as the Industry Booms

facebook bans cbd advertising

The social media giant doesn’t let you promote posts featuring CBD — and now there’s a lawsuit.

Making Money in the Legal Marijuana Business

The recreational marijuana business is all the rage now and is expected to grow as it becomes legal in more and more states. This means there is a lot of opportunity to make money in the (potentially billion dollar) cannabis industry. Especially now, as it’s still in its infancy. So how can you get in […]

Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry

Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]

6 of the Dopest Cannabis Influencers in 2019

Every industry has its own influencers. There are beauty influencers, wellness influencers – and weed influencers. Weed influencers use social media to post about anything weed related. Sometimes that’s reviewing specific strains or products, recommending stores in their areas to get products from, or reviewing equipment or edibles. Here’s our curated list from the Sapling […]

The Ultimate Step-by-Step Guide to Opening a Cannabis Store in Oregon

With the advent of legal recreational marijuana use in Oregon in 2015, there’s been an ever-growing interest in capitalizing on the industry and opening a dispensary. But with the legalization came hefty regulations on growers and sellers, meaning there are a lot of hoops to jump through and boxes to tick before you can ever […]

Advertising CBD Products: What Options are Available to Use?

So you’ve spent countless hours building your CBD brand, sourcing products, developing formulas, & designing a website. There’s only one issue: How do you advertise your products to consumers? In this article, I’m going to teach you the current best online methods to advertise CBD products. Despite widespread legalization and projections on par with the dot-com […]

Most Effective SEO Strategies for a Cannabis or CBD Retailer

weed photography

In the cannabis industries’ hyper competitive market, a regular, well-designed and informative website is not enough to beat the competition. That being said, putting together effective cannabis SEO strategies for a dispensary is not easy. Leading the competition and expanding your reach on the web, using effective and consistent search engine optimization – that’s what […]

9 Tips to Make Your CBD E-Commerce Business Thrive

facebook bans cbd advertising

The passage of the $867 billion farm bill opens up an entirely new industry. There are tons of new avenues for CBD products to be sold- the biggest & most promising being ecommerce. The passage of the 2019 Farm Bill is good news because it provides a strong safety net for farmers and ranchers, who […]