Category Archives: marketing

How to Create an Effective Marketing Plan for Your Cannabis or CBD Company

There has never been a more exciting time to launch a cannabis retail business. While explosive growth of the industry continues to motivate many entrepreneurs to enter the retail cannabis space, owners must be prepared to fulfill licensing requirements, find property, seek investment, recruit talent, and address the daily needs of the business. Here’s how […]

Cannabis Retailers are Ditching Digital, Turning to Traditional Marketing Methods

Cannabis companies, faced with strict regulations from popular social platforms like Facebook, Instagram, & Snapchat are now looking to traditional marketing methods like events and merchandise to market themselves to new audiences. Facebook and Google have approached cannabis companies the way it has the alcohol industry by banning paid promotions, & even going so far […]

How to use Instagram & Social Media for Your Dispensary or Cannabis Business

Does your dispensary marketing plan include a proven process on how to market your dispensary on Instagram and drive sales? By now it’s well-known that Instagram can help your cannabis business connect with prospective customers at each phase of the customer journey. Instagram marketing for dispensaries is a no-brainer. This platform is arguably the number 1 discovery engine for cannabis brands, marijuana dispensaries, […]

What You Need to Know Before Starting a CBD Business

start your own cbd business

This article is sponsored by NF Skin, which helps provide new and growing brands with CBD-infused skin care, wellness, and beauty products. CBD products are a booming industry right now, as regulations evolve and new research suggests new health benefits for this non-psychoactive cannabinoid. But increasing consumer awareness of—and demand for—CBD products can be a […]

The Ultimate Dispensary Marketing Guide

Build your business’ Dispensary Marketing Strategy. 01. Attract Market Your Dispensary Getting Started: Make Sure Your Dispensary Is Market-Ready You’re no doubt familiar with the adage popularized by “Field of Dreams,” the classic baseball film starring Kevin Costner: “Build it, and they will come.” While that advice may work for building a baseball field, it doesn’t […]