Category Archives: package designer

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Elements of Successful Branding in the Cannabis Industry

Posted on by Alex Collins
04
Sep

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

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Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry

Posted on by Alex Collins
08
Jul

Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]

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How Premium Packaging Helps Cannabis Brands Stand Out

Posted on by Alex Collins
29
May

Most cannabis retail consultants agree: the biggest influences on cannabis consumer purchases, are budtenders & premium packaging. Over half of cannabis consumers would return to a business for another purchase if they received merchandise in premium packaging. Consumers are also likely to reuse unique, well-designed packaging. What does this mean for cannabis & CBD brands? […]

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