Category Archives: packaging

What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]

Elements of Successful Branding in the Cannabis Industry

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

Facebook is cracking down on CBD & Cannabis Ads as the Industry Booms

facebook bans cbd advertising

The social media giant doesn’t let you promote posts featuring CBD — and now there’s a lawsuit.

Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry

Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]

How Premium Packaging Helps Cannabis Brands Stand Out

Most cannabis retail consultants agree: the biggest influences on cannabis consumer purchases, are budtenders & premium packaging. Over half of cannabis consumers would return to a business for another purchase if they received merchandise in premium packaging. Consumers are also likely to reuse unique, well-designed packaging. What does this mean for cannabis & CBD brands? […]