Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. Here’s a hint before we dig in: Your target audience is not […]
Category Archives: social media marketing
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Banned on Facebook: The Cannabis Censorship Crisis on Social Media
It’s 8:00 in the morning. You’re just starting to get into work mode, and like the rest of us, begin by checking social media notifications. Only this time, you try logging into Instagram, when a new notification has popped up. Your account has been disabled. One day in late April, Larry Serbin logged into Facebook […]
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Automate the Boring Sh*t
You know what I really hate? Spending chunks of my day on bullshit tasks when I could be doing more important & fulfilling work, like rolling a one ounce joint. If you’re like me, you can’t really justify paying someone $15/hr to write cute instagram captions & input new contacts into every system we use […]
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Elements of Successful Branding in the Cannabis Industry
Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]
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Open a Dispensary in Guam – Guam Cannabis Consultants
SUMMARY OF MARIJUANA LAWS In 2014 the US island territory of Guam passed Proposal 14A, a medical marijuana law referred by the legislature to voters. The law, known as the “Joaquin (KC) Concepcion II Compassionate Cannabis Use Act”, allows qualifying patients to cultivate and possess a three-month supply of cannabis. In 2016 and 2018, additional […]
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Brand Positioning: Why Niche Cannabis Brands are Poised for Success
Make no mistake about it, the cannabis industry is on fire.
A few emerging cannabis entrepreneurs are finding niche markets to position their cannabis & CBD brands.
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HIGHTIMES Cannabis Cup / A Day in the Life of Sapling: A 420 Marketing Agency
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Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry
Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]
Every industry has its own influencers. There are beauty influencers, wellness influencers – and weed influencers. Weed influencers use social media to post about anything weed related. Sometimes that’s reviewing specific strains or products, recommending stores in their areas to get products from, or reviewing equipment or edibles. Here’s our curated list from the Sapling […]
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The Ultimate Step-by-Step Guide to Opening a Cannabis Store in Oregon
With the advent of legal recreational marijuana use in Oregon in 2015, there’s been an ever-growing interest in capitalizing on the industry and opening a dispensary. But with the legalization came hefty regulations on growers and sellers, meaning there are a lot of hoops to jump through and boxes to tick before you can ever […]
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