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Delta 8

Federally Legal THC? – The Rise of Delta 8

Earlier this year, before a pandemic and chaos hit us all, I wrote an article [...]

31
Jul

cbd hemp Uncategorized

The CBD Bust is Already Happening

It was predicted to be liquid gold. “The Green Rush” – a term coined ironically [...]

08
Feb

advertising branding business plan cannabis advertising cannabis content cannabis marketing cannabis social media marketing cbd cbd business cbd marketing dispensary consulting dispensary marketing ecommerce growing a cbd business hemp marketing hemp packaging

If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

If you clicked the link to the article from my post on LinkedIn, Facebook, or [...]

18
Jan

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Marketing Beyond Materialism

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an [...]

12
Jan

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What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation [...]

07
Jan

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Brand Positioning: Why Niche Cannabis Brands are Poised for Success

Posted on August 14, 2019August 14, 2019 by Alex Collins

14
Aug

Make no mistake about it, the cannabis industry is on fire.

A few emerging cannabis entrepreneurs are finding niche markets to position their cannabis & CBD brands.

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Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry

Posted on July 8, 2019July 8, 2019 by Alex Collins

08
Jul

Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]

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How Premium Packaging Helps Cannabis Brands Stand Out

Posted on May 29, 2019May 29, 2019 by Alex Collins

29
May

Most cannabis retail consultants agree: the biggest influences on cannabis consumer purchases, are budtenders & premium packaging. Over half of cannabis consumers would return to a business for another purchase if they received merchandise in premium packaging. Consumers are also likely to reuse unique, well-designed packaging. What does this mean for cannabis & CBD brands? […]

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Federally Legal THC? – The Rise of Delta 8

The CBD Bust is Already Happening

If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

Marketing Beyond Materialism

What’s a Target Market? A Guide to Audience Positioning

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