How Premium Packaging Helps Cannabis Brands Stand Out

Most cannabis retail consultants agree: the biggest influences on cannabis consumer purchases, are budtenders & premium packaging.

Over half of cannabis consumers would return to a business for another purchase if they received merchandise in premium packaging. Consumers are also likely to reuse unique, well-designed packaging.

What does this mean for cannabis & CBD brands? One of the biggest opportunities for increasing sales is to create a better package for your products. One that resonates with your brand, draws in consumers, & influences purchases.

You could literally have two of the exact same products side by side, but the one that has the most appealing package is going to attract more attention.

A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. At Sapling, we design packaging that will best sell your product while being conscious of labor costs. We will work with you to select the best possible solution for your entire product line.

Every year, 95 percent of new product launches fail. This is not to discourage you to ditch your dreams of becoming the next big thing in the cannabis industry, however. If you start with a good packaging design, you’re already ahead of the game. Not only does packaging make your brand stand out, it’s also an extension of your overall image as a cannabis brand.

What kind of clientele are you trying to attract? Who is your target audience? If you’re looking to start a luxury cannabis lifestyle brand, you have to appeal with sleek designs, & premium features. Think of Apple, for example, known for their clean, minimalistic packaging. Remember, your package is the first thing people are going to see when considering your products. Not only does it make your product stand out, but it, tells a lot about who you are as a company.

Packaging has 2 key purposes: To contain or protect your product and to catch your customer’s attention. While containing your product is obviously important in the cannabis industry (from both a legal and safety standpoint), the package you put your product in must appeal to your target audience.

You want your packaging to be both functional and easy to manage. According to one packaging survey, 62 percent of consumers are unlikely to buy from a company again if its packaging is hard to manage. So even if your product is legit, if the packaging sucks people aren’t likely to buy it again.

Sustainability

Designing packages with sustainability in mind is key. One of the biggest problems the industry is facing is a lack of sustainable packaging solutions, & strict regulations. Most companies use heavy one use plastics that aren’t recyclable & end up in landfills. At Sapling, we are able to design & manufacture sustainable hemp based packages.

Ready to design your next product package? Get started here!

28 thoughts on “How Premium Packaging Helps Cannabis Brands Stand Out

  1. google says:

    Wow that was strange. I just wrote an very long comment but after I clicked submit
    my comment didn’t show up. Grrrr… well I’m not writing all that over
    again. Regardless, just wanted to say great blog!

  2. can g says:

    Tremendous issues here. I am very happy to peer your article.
    Thank you so much and I’m looking forward to contact you.
    Will you kindly drop me a e-mail?

  3. g rsacwgxy says:

    It is perfect time to make some plans for the future and it is time
    to be happy. I’ve learn this post and if I may I desire to counsel you some fascinating
    issues or tips. Maybe you could write subsequent articles referring to this
    article. I desire to learn even more things approximately it!

  4. http://library.ect.go.th says:

    Hello There. I found your blog the use of msn. That is an extremely smartly
    written article. I will be sure to bookmark it and come back to read more of your useful info.

    Thank you for the post. I will definitely comeback.

  5. tinyurl.com says:

    I am really impressed with your writing skills and also with the layout on your blog.
    Is this a paid theme or did you customize it yourself?
    Anyway keep up the nice quality writing, it is rare to
    see a great blog like this one nowadays.

  6. tinyurl.com says:

    An impressive share! I’ve just forwarded this onto a friend who was conducting a little research
    on this. And he in fact ordered me breakfast because I found it for him…
    lol. So allow me to reword this…. Thank YOU
    for the meal!! But yeah, thanks for spending time to discuss this
    matter here on your blog.

  7. aascircle.com says:

    Somebody essentially help to make severely articles I might state.
    That is the first time I frequented your web page and
    thus far? I amazed with the analysis you made to create
    this actual put up extraordinary. Wonderful task!

  8. cbd oil that works 2020 says:

    I truly love your site.. Great colors & theme. Did you build this amazing site yourself?
    Please reply back as I’m hoping to create my own personal blog and would love to find
    out where you got this from or exactly what the theme is called.

    Many thanks!

  9. cbd oil that works 2020 says:

    Excellent beat ! I would like to apprentice while you amend your site,
    how could i subscribe for a blog site? The account helped me
    a acceptable deal. I had been tiny bit acquainted of this your
    broadcast provided bright clear idea

  10. Lucas Catalfamo says:

    I simply want to tell you that I am newbie to blogging and really savored this blog site. More than likely I’m going to bookmark your website . You amazingly come with excellent posts. Kudos for revealing your web page.

  11. Guawlex says:

    cialis super active AddenemiGeme [url=https://bbuycialisss.com/#]Cialis[/url] oppodierfolf Priligy Y Viagra A La Vez Herburorry Buy Cialis HoraBoal Propecia United States

Leave a Reply

Your email address will not be published. Required fields are marked *