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Marketing Beyond Materialism

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an [...]

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What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation [...]

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The Best Cannabis Branding Examples We Found in 2020

Dispensaries are perhaps the most important legal means of distribution of marijuana today. This has [...]

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Don’t Sell Commodities

Commodity vs. Product. What does each one mean & what’s the difference? Although often confused [...]

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The Story of Casper’s Oil: How CBD Has Become the Miracle Treatment for Distemper

Distemper (CDV) is a very serious, very contagious, and often fatal virus that affects dogs, and [...]