Tag Archives: cannabis branding agency

Elements of Successful Branding in the Cannabis Industry

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

How Premium Packaging Helps Cannabis Brands Stand Out

Most cannabis retail consultants agree: the biggest influences on cannabis consumer purchases, are budtenders & premium packaging. Over half of cannabis consumers would return to a business for another purchase if they received merchandise in premium packaging. Consumers are also likely to reuse unique, well-designed packaging. What does this mean for cannabis & CBD brands? […]