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The CBD Bust is Already Happening

It was predicted to be liquid gold. “The Green Rush” – a term coined ironically [...]

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If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

If you clicked the link to the article from my post on LinkedIn, Facebook, or [...]

18
Jan

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Marketing Beyond Materialism

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an [...]

12
Jan

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What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation [...]

07
Jan

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The Best Cannabis Branding Examples We Found in 2020

Dispensaries are perhaps the most important legal means of distribution of marijuana today. This has [...]

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06
Jan

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Elements of Successful Branding in the Cannabis Industry

Posted on September 4, 2019December 12, 2019 by Alex Collins

04
Sep

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

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Cannabis Retailers are Ditching Digital, Turning to Traditional Marketing Methods

Posted on April 2, 2019April 2, 2019 by Alex Collins

02
Apr

Cannabis companies, faced with strict regulations from popular social platforms like Facebook, Instagram, & Snapchat are now looking to traditional marketing methods like events and merchandise to market themselves to new audiences. Facebook and Google have approached cannabis companies the way it has the alcohol industry by banning paid promotions, & even going so far […]