Following the passage of the Farm Bill and its legalization of hemp cultivation, the market for CBD products in the United States is growing at a breakneck pace. The huge expansion that the industry has seen in recent months, though, can make it easy to forget that the Farm Bill wasn’t the end of the […]
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Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry
Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]
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HIGHTIMES Cannabis Cup Bay Area & The Future of the Cannabis Industry
Last weekend, my team & I trekked to the Bay Area to smoke some dank weed, meet some cool people, & gain a little insight on what the future might hold for cannabis & consumers. Terpenes were hot on the list. On the west coast, & California especially, the taste of cannabis is everything. From […]
Health-minded entrepreneurs & nutritional conglomerates everywhere are trying to cash in on a new health fad in town, and it’s called CBD. Yes, it comes from marijuana. No, it won’t get you high. And yes, it’s infusing its way into everything. The CBD craze has taken over my neighborhood, and it’s not stopping there. Carl’s […]