Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]
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Brand Positioning: Why Niche Cannabis Brands are Poised for Success
Make no mistake about it, the cannabis industry is on fire.
A few emerging cannabis entrepreneurs are finding niche markets to position their cannabis & CBD brands.
Cannabis consulting has exploded in the past few years, giving entrepreneurs in need of business and operational help more options than ever. But finding a quality consultant can be a challenge in its own right. As the marijuana industry has grown, it has attracted some under-qualified and questionable consultants eager to cash in on the […]