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The CBD Bust is Already Happening

It was predicted to be liquid gold. “The Green Rush” – a term coined ironically [...]

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If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

If you clicked the link to the article from my post on LinkedIn, Facebook, or [...]

18
Jan

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Marketing Beyond Materialism

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an [...]

12
Jan

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What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation [...]

07
Jan

branding marketing

The Best Cannabis Branding Examples We Found in 2020

Dispensaries are perhaps the most important legal means of distribution of marijuana today. This has [...]

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06
Jan

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Elements of Successful Branding in the Cannabis Industry

Posted on September 4, 2019December 12, 2019 by Alex Collins

04
Sep

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

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Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry

Posted on July 8, 2019July 8, 2019 by Alex Collins

08
Jul

Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]