Tag Archives: leafly

Elements of Successful Branding in the Cannabis Industry

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

How to Create an Effective Marketing Plan for Your Cannabis or CBD Company

There has never been a more exciting time to launch a cannabis retail business. While explosive growth of the industry continues to motivate many entrepreneurs to enter the retail cannabis space, owners must be prepared to fulfill licensing requirements, find property, seek investment, recruit talent, and address the daily needs of the business. Here’s how […]

The Ultimate Dispensary Marketing Guide

Build your business’ Dispensary Marketing Strategy. 01. Attract Market Your Dispensary Getting Started: Make Sure Your Dispensary Is Market-Ready You’re no doubt familiar with the adage popularized by “Field of Dreams,” the classic baseball film starring Kevin Costner: “Build it, and they will come.” While that advice may work for building a baseball field, it doesn’t […]

Digital Marketing for Dispensaries

how to start a dispensary in 2019

You’re no doubt familiar with the adage popularized by “Field of Dreams,” the classic baseball film starring Kevin Costner: “Build it, and they will come.” While that advice may work for building a baseball field, it doesn’t work in the cannabis industry (or any other highly competitive industry). That’s where a good cannabis dispensary marketing […]