Changes in the cannabis industry are occurring at light speed, and perhaps none so fast as in the marketing space. Remember when cannabis ads showed up in our social media feeds, and then, in what seemed like five minutes later, Facebook/Instagram and Google/YouTube began shutting companies down for posting them? The very nature of marketing is […]
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You’re no doubt familiar with the adage popularized by “Field of Dreams,” the classic baseball film starring Kevin Costner: “Build it, and they will come.” While that advice may work for building a baseball field, it doesn’t work in the cannabis industry (or any other highly competitive industry). That’s where a good cannabis dispensary marketing […]