sapling alex collins Archives — Sapling - We Grow Cannabis Companies

Delta 8

Federally Legal THC? – The Rise of Delta 8

Earlier this year, before a pandemic and chaos hit us all, I wrote an article [...]

31
Jul

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The CBD Bust is Already Happening

It was predicted to be liquid gold. “The Green Rush” – a term coined ironically [...]

08
Feb

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If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

If you clicked the link to the article from my post on LinkedIn, Facebook, or [...]

18
Jan

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Marketing Beyond Materialism

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an [...]

12
Jan

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What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation [...]

07
Jan

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Paid Advertising in the Cannabis Industry: Stop Getting Shut Down & Start Selling.

Posted on September 23, 2019September 23, 2019 by Alex Collins

23
Sep

Launching and running a successful business in the cannabis industry is no easy task, but it is possible. In this article, we’ll take a look at some common hurdles you may experience when marketing your brand via Facebook in a highly regulated industry and how to avoid them. Advertising Barriers for Cannabis-Related Products & Services […]

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Elements of Successful Branding in the Cannabis Industry

Posted on September 4, 2019December 12, 2019 by Alex Collins

04
Sep

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]