You know what I really hate? Spending chunks of my day on bullshit tasks when I could be doing more important & fulfilling work, like rolling a one ounce joint. If you’re like me, you can’t really justify paying someone $15/hr to write cute instagram captions & input new contacts into every system we use […]
Tag Archives: sapling cannabis
Here at Sapling, we’ve been hard at work, quietly keeping our heads down, & supporting brands growing in the cannabis space. It’s been a crazy year for us, as the 2018 Farm Bill passed & flooded the industry with thousands of new brands, products, & consumers. With such an influx of new & exciting companies […]
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Paid Advertising in the Cannabis Industry: Stop Getting Shut Down & Start Selling.
Launching and running a successful business in the cannabis industry is no easy task, but it is possible. In this article, we’ll take a look at some common hurdles you may experience when marketing your brand via Facebook in a highly regulated industry and how to avoid them. Advertising Barriers for Cannabis-Related Products & Services […]
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Elements of Successful Branding in the Cannabis Industry
Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]
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Brand Positioning: Why Niche Cannabis Brands are Poised for Success
Make no mistake about it, the cannabis industry is on fire.
A few emerging cannabis entrepreneurs are finding niche markets to position their cannabis & CBD brands.
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Targeting Search Terms in the Cannabis Industry: What Dispensaries & Brands Should Know
As medical and recreational cannabis continues to grow and legislation efforts expand throughout the United States, competition in the marketplace is growing at an unbelievable pace. While dispensaries still face plenty of regulations and challenges, the good news is that powerful marketing strategies can still be utilized. One such tactic, search engine optimization (SEO), is particularly powerful for […]