wick and mortar Archives — Sapling - We Grow Cannabis Companies

Delta 8

Federally Legal THC? – The Rise of Delta 8

Earlier this year, before a pandemic and chaos hit us all, I wrote an article [...]

31
Jul

cbd hemp Uncategorized

The CBD Bust is Already Happening

It was predicted to be liquid gold. “The Green Rush” – a term coined ironically [...]

08
Feb

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If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

If you clicked the link to the article from my post on LinkedIn, Facebook, or [...]

18
Jan

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Marketing Beyond Materialism

A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an [...]

12
Jan

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What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation [...]

07
Jan

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Paid Advertising in the Cannabis Industry: Stop Getting Shut Down & Start Selling.

Posted on September 23, 2019September 23, 2019 by Alex Collins

23
Sep

Launching and running a successful business in the cannabis industry is no easy task, but it is possible. In this article, we’ll take a look at some common hurdles you may experience when marketing your brand via Facebook in a highly regulated industry and how to avoid them. Advertising Barriers for Cannabis-Related Products & Services […]

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Elements of Successful Branding in the Cannabis Industry

Posted on September 4, 2019December 12, 2019 by Alex Collins

04
Sep

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to […]

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Brand Positioning: Why Niche Cannabis Brands are Poised for Success

Posted on August 14, 2019August 14, 2019 by Alex Collins

14
Aug

Make no mistake about it, the cannabis industry is on fire.

A few emerging cannabis entrepreneurs are finding niche markets to position their cannabis & CBD brands.

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Targeting Search Terms in the Cannabis Industry: What Dispensaries & Brands Should Know

Posted on August 5, 2019August 5, 2019 by Alex Collins

05
Aug

As medical and recreational cannabis continues to grow and legislation efforts expand throughout the United States, competition in the marketplace is growing at an unbelievable pace. While dispensaries still face plenty of regulations and challenges, the good news is that powerful marketing strategies can still be utilized. One such tactic, search engine optimization (SEO), is particularly powerful for […]

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Facebook is cracking down on CBD & Cannabis Ads as the Industry Booms

Posted on July 14, 2019July 14, 2019 by Alex Collins

14
Jul

The social media giant doesn’t let you promote posts featuring CBD — and now there’s a lawsuit.

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Digital Marketing & Cannabis – How to Navigate Through a Restrictive Industry

Posted on July 8, 2019July 8, 2019 by Alex Collins

08
Jul

Digital marketing is the future of cannabis. It is the standard for every other industry, but cannabis is reluctant to adopt it due to the lack of traditional advertising options. Maximize on influencer campaigns, digital P.R., and email marketing. If you can provide your fans with enough digital quality, they will look into your brand, […]

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HIGHTIMES Cannabis Cup Bay Area & The Future of the Cannabis Industry

Posted on June 27, 2019July 8, 2019 by Alex Collins

27
Jun

Last weekend, my team & I trekked to the Bay Area to smoke some dank weed, meet some cool people, & gain a little insight on what the future might hold for cannabis & consumers. Terpenes were hot on the list. On the west coast, & California especially, the taste of cannabis is everything. From […]

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branding, cbd marketing, dispensary marketing, marketing, Marketing Advice, web design

Selling Legal Weed: How Branding, Websites, & Marketing are Everything in This Game

Posted on March 25, 2019March 25, 2019 by Alex Collins

25
Mar

Branding is the absolute foundation of any long term successful business. It’s why you choose Coke over Pepsi, or Dominos over Papa Johns. There is NO DIFFERENCE when it comes to mary jane. Even though we’re still in a grey market area, & it’s a totally new industry, companies that put branding first and foremost […]

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Federally Legal THC? – The Rise of Delta 8

The CBD Bust is Already Happening

If You’re Doing Less than $5k a Month in Online Sales, then You Need to Read This.

Marketing Beyond Materialism

What’s a Target Market? A Guide to Audience Positioning

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